Privacy Policy

Last updated: July 27, 2026

Overview

This Privacy Policy explains how UP Tourism ("we", "our", or "us") collects, uses and protects information when you use the UP Tourism mobile application (package: com.up.tourism). The app helps users discover tourist destinations, forts, temples, wildlife parks, heritage sites, travel information and other attractions across Uttar Pradesh.

1. Information We Collect

We do not require account registration or collect your name, email address or payment information.

Third-party services may automatically collect device information, advertising identifiers, IP address, approximate location (country/region level), app version, crash logs and anonymous usage analytics.

2. How We Use Your Information

Provide tourism information and app features.
Improve app performance and reliability.
Measure anonymous usage analytics.
Display advertisements through Google AdMob.
Fix crashes using Firebase Crashlytics.

3. Third-Party Services

Google AdMob
Firebase Analytics
Firebase Crashlytics
Firebase Remote Config

Google Privacy Policy:
https://policies.google.com/privacy

4. Advertising

The app displays advertisements using Google AdMob. Depending on your consent and region, personalised or non-personalised ads may be shown.

If GDPR applies to you, you may request access, correction, deletion, restriction, portability and withdrawal of consent where applicable.

6. CCPA Rights (California Users)

Eligible California residents may request information regarding personal information collected and request deletion where applicable. We do not sell personal information.

7. Opt-Out Rights

You may reset or delete your Android Advertising ID through your device settings and manage advertising preferences offered by Google.

8. Data Retention Policy

We do not maintain personal user accounts. Analytics and crash information are retained by Google according to Google's own retention policies.

9. Children's Privacy (COPPA)

This app is not intended for children under 13. We do not knowingly collect personal information from children.

10. Child Safety Standards (CSAE Policy)

UP Tourism does not permit content promoting child sexual abuse or exploitation. Any discovered abuse involving our services will be investigated and appropriate action taken, including cooperation with legal authorities where required.

11. Data Security

We use commercially reasonable measures to protect information. However, no electronic transmission or storage method can guarantee absolute security.

12. Changes to this Policy

We may update this Privacy Policy periodically. The revised date will always appear at the top of this page.

13. Contact Us

For privacy-related questions, contact us at sabanakhan4t@gmail.com.